Predictable
Revenue.

We build the systems that deliver qualified B2B customers to your calendar every week. Stop worrying about growth and focus on building.

Start the flow Learn more
Helen Oy Vattenfall Sanoma WWF Freska
The bridge

From zero to predictable
in 14 days.

Phase 01

Architecture

We strip your offer to its core, identify high-value targets, and engineer a custom outbound engine designed for scale.

Phase 02

The Launch

Systems go live. We engage your targets across multiple channels with zero friction or headcount on your end.

Phase 03

The Flow

Qualified meetings appear on your calendar. We optimise in real-time. You focus entirely on closing deals.


This is for you if:

  • You have a validated B2B offer (€5k+ LTV).
  • You are tired of "random acts of marketing."
  • You need to scale without adding headcount.
  • You want a system, not a service.

This is NOT for you:

  • Still searching for product-market fit.
  • Looking for a quick hack or magic pill.
  • Preferring complexity over results.
  • Not ready to close deals yourself.

Services & pricing

Three packages.
One outcome.

Starter
7-Day Lead Boost
First qualified leads in 7 days — no ad budget needed.
500 € one-time
  • ICP analysis — 1 segment
  • 1 channel: email / phone / LinkedIn
  • 50–150 prospected companies
  • Cold outreach message templates
  • 7-day outbound campaign
  • 3–10 qualified lead contacts (target)
Start pilot →

No results → 3 extra days free

Most popular
Continuous Lead Flow
A hands-off acquisition machine. Weekly qualified leads, zero ad spend.
1 500 € / month
  • ICP + offer angle optimised
  • 2–3 channels: email + phone + LinkedIn
  • 100–300 prospected companies / month
  • Outbound sequences + follow-ups
  • Light CRM pipeline (Notion / Sheets)
  • Weekly optimisation + reporting
Secure your spot →

No leads in 14 days → 50% refund · 30-day notice

Enterprise
Full Pipeline System
Complete acquisition engine. Steady pipeline without sales overhead.
3 000 € / month
  • ICP + offer engineering
  • 3–5 channel outbound matrix
  • CRM + pipeline + KPI dashboard
  • Sales scripts + closing framework
  • A/B tested messaging
  • Weekly strategy + optimisation
Enquire via WhatsApp →

60-day minimum · Break clause if KPIs not met

The engine

Continuous Lead Flow

A hands-off acquisition machine. Qualified meetings, zero ad spend, total revenue transparency.

1 500 € per month
Secure your spot

"I build these machines because growth shouldn't be a mystery. It should be a utility. Let's make it one for you."

Jami Harju

No leads in 14 days — 50% refund.

Founding portfolio
Active
Virella
B2B lead generation & outbound
Full-service outbound system for Finnish growth companies. ICP design, prospecting, and managed delivery.
Active
Doctore
Sports betting SaaS · AI/ML
AI-powered predictions, EV/CLV/Kelly tools, bet journal, and ROI tracking for serious bettors.
Active
Self-made Capital
Investment holdings
Strategic investment and asset management vehicle for portfolio company stakes and future ventures.
Exited
Major Sales Oy
B2B sales agency
High-performance sales firm 2020–2023. Enterprise clients across energy, media, and digital services.
Portfolio
Wire Staff Helsinki
Staffing & recruitment
Specialist staffing and talent placement for Finnish growth companies.
Portfolio
Packerman Limited
Logistics & packaging
Operational logistics and packaging solutions for e-commerce and distribution.
Selected work

Track record.

2024 — Present
Virella
Founder — B2B Lead Generation

Built Virella as a full-service outbound and lead generation system for Finnish B2B companies. ICP frameworks, outreach infrastructure, and client delivery from first principles.

Outbound systemsB2B GTMvirella.net
2023 — Present
Doctore
Founder — Sports Betting SaaS

AI-powered analytics platform for serious sports bettors. XGBoost ML predictions, EV/CLV/Kelly tools, bet journal, and ROI tracking. betdoctore.com · doctorebetting.com · doctore-ai.com.

AI/MLSaaSbetdoctore.com
2020 — 2023
Major Sales Oy
Co-Founder & Head of Sales

Co-built a high-performance B2B sales firm from zero to enterprise clients — Helen Oy (recommended partner), Vattenfall, Digitoimisto Raju, and Vola Sound. Designed team structure, compensation model, and delivery framework.

Helen OyVattenfallSales outsourcing
2018 — 2020
Nordic Sales Crew · Nordic Green Energy
Head of Sales — Team Lead

Led sales operations across Nordic markets. Client accounts for Sanoma, Freska, WWF, and World Vision. Progressed from representative to team lead in 18 months.

SanomaFreskaWWFWorld Vision
Early career
Fortum
Sales Representative — Record results

Record-breaking performance in smart heating solutions. Proof of the core thesis: a structured system and disciplined execution beats raw talent every time.

Smart energyRecord performance
I don't build companies. I build systems that convert — then I put companies around them.

My career has been a single-minded pursuit of one thing: making revenue predictable. From breaking sales records at Fortum to building Major Sales Oy into an enterprise-grade firm, every move has been in service of that goal.

Today I operate through two active ventures: Virella — B2B lead generation and outbound for Finnish growth companies — and Doctore — AI-powered sports betting analytics for serious bettors.

Performance-first. Data-validated. No vanity metrics.